with Marilyn Forsyth
Hi Catherine and welcome back for Part 3 of Self-Publishing: Is it For You? This time we’re discussing the hot topic of Marketing.
Marilyn: What steps have you taken to make your Cooper and Quinn novels, 'Dark Heart' and 'Dark Past', ‘discoverable’? How do you intend to market 'Dark Past'?
Catherine: At this stage I’m still in the product creation phase of my self-publishing journey, so I’m more focused on getting a few more books out than on discoverability and marketing. But having said that, there are a few things I have on my list to do this year.
As far as social media goes I’ve enjoyed figuring out Twitter, and I’m going to make an effort to engage more with people on that platform. I prefer Twitter to Facebook, where rules keep changing and confusing me. A lot.
I’ve promised myself to get involved on Goodreads this year. I’ve dabbled there, but never really engaged. As a reader, I think the idea of a forum to discuss and discover books is great, and I want to get on there and meet people who like the kind of books I like to read and write.
|image courtesy of weheartit.com|
Now that I’ve established my blog I’d like to post more often; I enjoy having a place where I can say what I think about whatever I like. I don’t think blogging is necessarily a good way to be discovered, but I do think it’s a great place to let the people who do discover you find out a bit more about who you are and what interests you.
How do I market my book? Where do I find readers? These are the questions all authors are asking but there are no easy answers. Well, there is one answer, but it’s not easy: word of mouth.
Word of mouth sells books. The internet and social media have made it a lot easier for word of mouth to travel now, but you still have to find people who like what you do enough to tell other people about your books. I’ve read a ton of information, listened to podcasts, attended writers’ conferences, and chatted on social media, all about how to get eyes on your books, and what it comes down to is for someone who’s read your books to recommend them to someone who hasn’t.
Reviews and recommendations sell books. Constantly tweeting or talking about your own books yourself doesn’t. The best advice I could give, and the thing I want to do more of myself, is to engage with other people. Other writers, other readers, other social media users. It takes time, and it takes commitment, but it is so rewarding. Much better than blasting people with ‘buy my book’ tweets or status updates that everyone got sick of years ago.
|Image courtesy of 123rf.com|
There’s no sure-fire method for getting thousands or millions of people to buy your book. But if you take the time to engage with others and live up to the social part of social media, then it will happen. One reader at a time, which is good enough for me.
Marilyn: Thanks so much for this insight into your self-publishing journey, Catherine, and good luck with your next book, 'Dark Web'.
Check out her website: www.catherineleeauthor.com
her blog: http://catherineleeauthor.com
or follow her on twitter: @CatLeeAuthor
Love to Love: binge-watching TV. Netflix, Stan and Promo are all fantastic additions to our TV landscape.
Love to Laugh: at the 4-year-old I look after. Kids are hilarious.
Love to Learn: as much as I can take in about self-publishing from blogs, podcasts and books.
Our own Karen M Davis, together with authors Jenn J McLeod and Tricia Stringer, is taking part in The Australian Voices in Print Tour, beginning May 24th and travelling through 11 NSW towns. Click on the link to find out when they'll be in a town near you.